Privacy Policy
Last updated: March 2026
1. Introduction
Welcome to TrailUP ("we," "our," or "us"). This Privacy Policy explains how we collect, use, store, and protect your personal information when you use the TrailUP trail running training platform ("Service"), including our website at trailup.run and the TrailUP web application.
By using TrailUP, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Account Information
- Email address — for authentication and communication
- Full name — for personalization
- Date of birth, country, gender — for plan calibration
2.2 Training Data
- Running experience, weekly mileage, training preferences
- Heart rate data (maximum HR, resting HR, aerobic/anaerobic thresholds)
- Target race information (distance, elevation, date)
- Workout completion records, actual duration, distance, and effort
2.3 Integrated Fitness Platform Data
When you connect a fitness platform (Garmin Connect, COROS, Suunto, Strava, Polar, Apple Watch, or TrainingPeaks), we access:
- Activity history (workouts, routes, performance data)
- Profile information from the connected platform
We obtain API authorization through the platform's official OAuth flow. Access tokens are stored securely and used only to sync training data. You remain subject to each platform's separate privacy policy.
2.4 Waitlist Data
If you join our pre-launch waitlist, we collect your email, name, country, and target race distance to notify you about the launch and prioritize features.
3. How We Use Your Data
We use your information to:
- Generate and manage personalized training plans
- Monitor your training progress and plan compliance
- Synchronize workouts with connected fitness platforms
- Send training-related notifications and product updates
- Improve the TrailUP product and user experience
We do not:
- Sell, rent, or share your personal data with third parties for marketing
- Use ad-targeting cookies
- Send marketing spam — only training-related notifications
4. Data Storage & Security
Your data is stored securely on encrypted servers with industry-standard security measures. We use encryption in transit and at rest to protect your information. Access to your data is strictly scoped to your account — other users cannot see your information.
Integration tokens for connected fitness platforms are stored securely and are never exposed to the client application.
5. Third-Party Services
When you connect a fitness platform (Garmin Connect, COROS, Suunto, Strava, Polar, Apple Watch, or TrainingPeaks), we obtain API authorization through the platform's official OAuth flow. We securely store access tokens and use them only to synchronize your training data.
You remain subject to each connected platform's own privacy policy. We encourage you to review those policies. You can disconnect any integration at any time from your account settings.
6. Cookies & Local Storage
We use only essential cookies and local storage for:
- Authentication session management
- Theme preferences (dark/light mode)
- Unit preferences (metric/imperial)
We do not use tracking cookies, third-party analytics cookies, or advertising cookies.
7. Your Rights
You have the right to:
- Access — request a copy of your personal data
- Correct — update inaccurate information via your profile
- Delete — request deletion of your account and all associated data
- Disconnect — revoke access to any connected fitness platform at any time
- Unsubscribe — opt out of any communications
To exercise any of these rights, email us at hello@trailup.run. We will respond within 30 days.
8. Data Retention
We retain your data for as long as your account is active. If you request account deletion, we will remove all personal data within 30 days. Anonymized, aggregated data may be retained for product improvement purposes.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify registered users of significant changes via email. Continued use of the Service after changes constitutes acceptance of the updated policy.
10. Contact
For any privacy-related questions or requests, contact us at: